Skip to main content
  1. Blog
  2. Article

Jamie Young
on 26 April 2016

Ubuntu orange update


Recently, you may have seen our new colour palette update in the SDK. One notable change is the new hex code we’ve assigned to Ubuntu Orange for screen use. The new colour is #E95420.

We have a post coming soon that will delve deeper into our new palette but for now we just wanted to make sure this change is reflected on our website while at the same time touching on it through our blog. Our Suru visual language has evolved to have a lighter feel and we’ve adjusted the hex value in order to fit in with the palette as a whole.

We’ve updated our brand colour guidelines to take into account this change as well. You can find the new hex as well as all the tints of this colour that we recommend using in your design work.

Related posts


Kola Ojoodide
26 June 2026

Challenges designers face in open source (and how to fix them)

Design open source

Open source powers up to 90% of modern software, yet many projects lack usability. Canonical’s Design team surveyed 115 cross-functional professionals to uncover the 4 core challenges UI/UX designers face when contributing, and how maintainers can solve them. ...


Nina Rojc
16 June 2026

Template: Streamlining open source design contributions

Design Ubuntu tech blog

As designers working at Canonical, we’re always thinking about open source. We believe that encouraging more designers to contribute to open source  benefits everyone, from the project maintainers to the end users themselves.   In the 2025 edition of FOSSBackstage conference, we presented our research findings on  why designers don’t get ...


Miguel Divo
22 May 2026

Decoding design: How design and engineering thrive together in open source

Design Ubuntu tech blog

Open source thrives on engineering-driven processes. Fast feedback loops, terminal tools, Git workflows: they’re the lifeblood of how we build software in the open. But for software to truly excel, we need to create user experiences that empower people to use them. I wanted to bring this conversation into the spotlight as part of Canonica ...